Derek and I seemed like we could talk forever and if I remember correctly…he stayed a short while after the podcast. There is much to be said about what users expect from the news sources these days and Derek provides a clear insight in how to effectively communicate to an audience. We talk about individualizing personalities and connect to audiences who have many sources.
“Stay tuned for the weather at 11pm is no longer an option.” says Derek. Capitalizing on syndicating important information using multiple platforms from desktop to mobile. We talk very openly about mobile diversity and how access to the data is almost as important as the data itself. We also talk about a few apps that users can use to provide important weather updates and also mention some new technology that locates you within GPS range and sends you specific information to your exact location. No more ‘general’ warnings.
Check out the podcast and listen to us follow the path of important weather information from the source to the end user.
Listen Here:
Find Derek Kinkade, Chief Meteorologist and WTVM Weather at the links below.
https://www.facebook.com/wtvmweather
https://www.facebook.com/Derek.Kinkade.WTVM
