Tim and I had a chance to sit and talk about public relations in Columbus Georgia and shed a bit of insight to small businesses. In this session of Sit And Talk, we discuss the the importance of getting your message across to the right audience.
Mr. Turner is a Communication Specialists at Columbus State University and has worked with the city in many facets. He mentions that budgeting is a major key to the success of a PR campaign. Repetition plays a big role in branding and spending a moderate amount of cash over extended periods of time can help stretch the bottom line.
We also talked about how social media has changed the traditional PR framework. From a short example and case study in 2006 on Sony to the Twitter response and success of Dell and Comcast.
Pulling it together we both agree that a small business can benefit from a PR professional in their corner. Listen here to learn more.
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